For more than 90 years Istituto Fotocromo Italiano has been synonymous with professionalism, experience and passion for its work. Our company uses only high quality paper, combining attention to detail and the use of the most sophisticated printing techniques to create calendars, postcards, gift wrapping paper and original artistic prints packaged with the utmost care. You can find our products in bookstores, museums, newsagents, art and tourist shops.
They are our loyal customers in England Liberty, Fortnum & Mason, Paperchase, in Italy Feltrinelli, Rizzoli Milano, in Japan Ito-ya and in America San Lorenzo Design



The Istituto Fotocromo Italiano was founded in Florence in 1928 by the engineer Vincenzo Balocchi, a well-known amateur photographer and former artistic director of the Fratelli Alinari Company.

Until 1980, the Company has printed artistic editions in the old traditional method of photo-typeset or collotypes, subsequently with the most modern and sophisticated printing methods.

The Istituto Fotocromo Italiano is led by the same family and is now in its third generation.


Our products are exclusively made with superior quality paper using the most modern printing techniques that guarantee a perfect image and colour.

Our subjects are inspired by the cinema, art, nature and advertising world (such as our vintage prints), accurately reproduced or developed in a new and original method.

Our catalogue includes calendars in large (35 x 50 cm), medium (24 x 34 cm), slim (13,5 x 34 cm) and easel (13,5 x 17 cm) sizes, with prints inspired by the Italian cinema, theatre, opera and other art subjects.

We also produce post-cards (in regular size 10 x 15 cm), note cards (50 x 70 cm), decorative wrap (50 x 70 cm), posters (50 x 70 cm and 70 x 100 cm), art printsnote padsmagnetsnotebooks and bookmarks.

Here are some types of products that we can provide



Via G. La Farina, 52  – 50132 FIRENZE

Tel. 055242804

Fax 055245333



Please contact us for our on line catalogue!

I authorise the use of my personal data in compliance with Legislative Decree 196/03 and the Directive EU 2016/679. For more info, read our privacy policy.