For over 80 years Istituto Fotocromo Italiano is synonymous of professionalism, experience and a passion for art-printing work. Our company only uses superior quality paper, combining attention to detail and the use of the most sophisticated printing techniques to create calendars, note cards, decorative wrap and original art prints made with the utmost care. Our products are available in book shops, museums, news agents, art stores and tourist shops. Our loyal customers are in UK Liberty, Fortnum & Mason, Paperchase, in Italy Feltrinelli, Rizzoli Milano, in Japan ITO-YA, in America



The Istituto Fotocromo Italiano was founded in Florence in 1928 by the engineer Vincenzo Balocchi, a well-known amateur photographer and former artistic director of the Fratelli Alinari Company.

Until 1980, the Company has printed artistic editions in the old traditional method of photo-typeset or collotypes, subsequently with the most modern and sophisticated printing methods.

The Istituto Fotocromo Italiano is led by the same family and is now in its third generation.


Our products are exclusively made with superior quality paper using the most modern printing techniques that guarantee a perfect image and colour.

Our subjects are inspired by the cinema, art, nature and advertising world (such as our vintage prints), accurately reproduced or developed in a new and original method.

Our catalogue includes calendars in small (13.5 x 34 cm), medium (24 x 34 cm) and large (35 x 50 cm) size, and easel calendars (15.5 x 16.5), with prints inspired by the Italian cinema, theatre, opera and other art subjects.

We also produce collection post-cards, in regular size 10 x 15 cm, note cards (50 x70 cm), decorative wrap, art prints, note pads, magnets, notebooks and bookmarks.

Here are some types of products that we can provide

To receive the complete catalog in PDF format, you can contact us at:



Via G. La Farina, 52  – 50132 FIRENZE

Tel. 055242804

Fax 055245333